City of Indianapolis Housing Initiative: Demand Activation Hub

Your Home. Your Community. Your Future.

Find housing resources, local programs, and trusted support to guide your journey. 

Real Housing Solutions. Real Action. Right Now.

Indianapolis is a city of neighborhoods, each defined by a sense of place. Our neighborhoods bring identity, history, and character to the whole of Indy. This initiative honors and lifts up those elements.

In partnership with Club 720, the City of Indianapolis is moving housing from mere conversation to delivery. This is not another study or another plan that sits on the shelf. It builds directly on years of community engagement, technical planning, and partner coordination — and it’s organized to produce real results.

Whether you already live here, grew up here, or are thinking about making Indianapolis your next home, you’ve come to the right place to access housing resources, understand your options, and take the next step. 

Find Your Rung on the Housing Ladder

Powered by Club 720

Everyone starts somewhere different. With that truth in mind, Indianapolis is organizing residents, employers, lenders, builders, developers, real estate agents, and community partners around one shared goal: helping more households move into stable housing, readiness, ownership, and long-term wealth-building.

Where do you fit in?

Club 720 is a free housing readiness and connection platform. It helps you figure out where you are, what comes next, and who can help. There's no pressure to be ready or act today. You can start by looking at your options — like checking flight times before you ever book a ticket.

Why Indianapolis?

People move to the Circle City for good reasons. And many who already work here are ready to put down roots. Often, they just need the right connection or nudge to make it happen.

Indianapolis offers a sense of variety not found everywhere. Rural, suburban, and urban living all sit within reach, introducing pace and personality. Our neigborhoods bring their own local flavor into the fold.

Our economy is equally diverse. Residents build careers in life sciences, advanced manufacturing, technology, logistics, agrosciences, hospitality, and more. That mix draws talent from across the region and the country. In fact, roughly 42% of our market potential comes from outside Indianapolis — people who already sense this city is worth calling home.

We hold to a long-standing idea: we are no average city. We aim high, build well, and we make room for what’s next. Growth here means opportunity for the residents already invested in these communities, not just for newcomers.

Indianapolis residents have access to a variety of housing programs, financial products, and resources—but finding the right one isn’t always easy. The Indianapolis Housing Marketplace, powered by Club 720, brings these opportunities together in one place.

Explore available programs, learn what you may qualify for, and take the next step toward your housing goals.

Priority Housing Sites

Indianapolis has selected three priority housing sites — also called catalyst sites — to demonstrate the kind of housing our neighborhoods actually need. These are not blank slates. Each site has a history of engagement, prior planning work, and community input behind it. What’s different now is that we’re moving into implementation.

Each site is a place to test and validate the right mix of high-quality housing that’s built to last and shaped by the people who live nearby. We share prior plans and reports openly, because your input here is additive. If you’ve weighed in before, this is where that work keeps moving us forward.

Each site will soon have its own page so you can review housing product types, price points, and plans — and share feedback that helps guide decisions.

Indiana Women's Prison
Black Mountain
Oak Tree / Town & Terrace

Are you a Partner Serving Indianapolis Residents?

Join the effort to make housing resources easier to find and access.

Club 720’s Indianapolis Demand Activation Hub connects the local housing system by organizing residents, programs, properties, and approved partners in one place so that demand becomes visible and aligned delivery can follow.

If your organization offers a program, service, or support that helps buyers, renters, or residents explore their options, we invite you to get involved. This is not a referral list. It’s a functional bridge that leads to real outcomes.


For Employers

Support Your Employees’ Housing Goals

Many people who work in Indianapolis don’t yet live here. That gap affects areas like recruitment, retention, and community investment.

Indianapolis wants to give employers a simple, confidential way to support workers who want to rent, buy, or put down roots — without becoming housing experts themselves. Employees can explore options, access down payment help, and connect with trusted local partners at their own pace.


For Banks and Lenders

Connect Your Solutions with Residents

Indianapolis wants to help banks and lenders connect eligible residents with financing that fits local housing goals. Participating lenders can showcase locally aligned mortgage products, down payment assistance, renovation financing, and other solutions directly to residents who are ready to take action.

For Real Estate Agents

Buyers Want Clarity and a Clear Path Forward

Ready buyers still need guidance navigating available homes, assistance programs, financing paths, and closing steps. Club 720 gives real estate agents the tools to help them move confidently from interest to keys in hand — and to provide real feedback on what buyers need and what the market can absorb.


For Builders and Developers

Build What the Market Actually Needs

Sustainable housing production requires the right product types, the right price points, and the right buyer pipeline — aligned before the first shovel goes in the ground.

Indianapolis wants to help builders and developers connect with real local demand, financing tools, buyer readiness data, and delivery partners. We want to understand your land and site needs, capital constraints, and readiness to build something that meets the moment.

MARKET POTENTIAL SNAPSHOT

Based on our market potential, Marion County can absorb...

Households moving in/within each year
0
New housing units needed each year
2532 -5122

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