Your Home. Your County. Your Future.
Club 720 is a housing marketplace designed to help consumers find the people, programs, products, and housing opportunities that can help them reach their housing goals. Lenders are an important part of that marketplace.
But Club 720 is not a pay-to-play referral platform.
Financial institutions do not purchase access to consumers, and Marketplace participation does not guarantee referrals, loan volume, or preferred status. Instead, lenders participate by bringing products and services that provide meaningful value to consumers and respond to documented needs in the local housing marketplace.
Our goal is simple: Help consumers find the best available financing fit for their housing goal while helping communities understand where strong lending solutions exist—and where gaps remain.
How the Club 720 Lender Marketplace Works
Each participating community adopts a Platform Inclusion and Governance Policy that establishes the standards used to determine which programs and products may be included in the local marketplace.
The Policy helps ensure that participation is consistent, transparent, and centered on consumer value. Marketplace inclusion is not based on paying for placement, institutional size, market share, sponsorship, advertising spend, personal relationships.
Marketplace inclusion is based on whether the lender’s product or service meets the applicable standards and addresses a meaningful marketplace need.
We look beyond the advertised interest rate. Relevant considerations may include:
→ Interest rate
→ APR
Club 720 helps lenders participate in local housing initiatives like Hoosier Homes by guiding them through the correspondent lender onboarding process.
We also provide co-branded tools that make it easy to help buyers understand their options, check eligibility, and move forward with confidence.
If you’re interested in offering local programs and aligning with community housing efforts, we’ll help you get connected.
Your buyers want clarity and fast answers.
Club 720 provides real estate agents with co-branded marketing tools that help buyers instantly explore eligibility, understand assistance programs, and connect with trained lenders who can actually deliver.
That means fewer dead ends and more prepared buyers.
Club 720 helps builders and developers align new housing with real, local buyer readiness, especially when programs like Hoosier Homes are part of the financing picture.
We provide co-branded materials and buyer education tools that help households understand their options and work with trained lenders, so homes are priced and financed in ways that actually work in the local market.
If you’re interested in building housing that meets local demand and connects into community housing efforts, we’d love to connect.
Financial institutions interested in participating in a Club 720 Marketplace are invited to begin by completing the Lender Marketplace Capacity Assessment.
Club 720 will use that information, together with resident demand and community market intelligence, to help determine how your institution may fit within the local housing marketplace.
Bring your best solution. We will help connect it to the need.
