Lenders are an important part of that marketplace. But Club 720 is not a pay-to-play referral platform. Financial institutions do not purchase access to consumers, and Marketplace participation does not guarantee referrals, loan volume, or preferred status.
Instead, lenders participate by bringing products and services that provide meaningful value to consumers and respond to documented needs in the local housing marketplace.
Our goal is simple: Help consumers find the best available financing fit for their housing goal while helping communities understand where strong lending solutions exist—and where gaps remain.
Club 720 works with communities, housing partners, employers, lenders, counselors, builders, and residents to better understand the local housing marketplace.
During a H.O.M.E. Method installation, communities identify:
→What residents are trying to accomplish.
→What they can afford.
→What barriers they are experiencing.
→Which financing products are currently available.
→Where assistance is available.
→Which products can work together.
→Where financing gaps remain.
Lenders are invited to help respond to those needs.
Each participating community adopts a Platform Inclusion and Governance Policy that establishes the standards used to determine which programs and products may be included in the local marketplace.
The Policy helps ensure that participation is consistent, transparent, and centered on consumer value. Marketplace inclusion is not based on:
Marketplace inclusion is based on whether the lender’s product or service meets the applicable standards and addresses a meaningful marketplace need.
Club 720 seeks lending products that provide strong value to consumers and expand the choices available within the marketplace. We generally consider several factors:
We look beyond the advertised interest rate. Relevant considerations may include:
We also consider who can actually use the product. This may include:
One of the strengths of Club 720 is helping consumers identify resources that may work together. Where permitted, we value products that can be combined with:
A product may be particularly valuable because it solves a gap that other products do not. Examples might include financing for:
That is why Club 720 uses a Best Available Fit approach.
We look for the best available value for the consumer, the best available solution for the identified need and the best available contribution to the local housing marketplace. A product may be a strong fit because it offers lower costs. Another may provide more flexible qualification. Another may work with down payment assistance. Another may finance a housing type other lenders cannot serve.
The goal is not to crown one lender as the winner. The goal is to create meaningful choices for consumers.
The lender may be identified as a participating Marketplace institution on the community’s Marketplace webpage.
Approved lending products may be featured inside Club 720 so consumers can learn about financing options relevant to their housing goals.
Participating lenders may receive a Marketplace Seat allowing designated representatives to work with interested Club 720 homebuyers or renters. Marketplace Seats are not sold to lenders. They are provided to qualified participating institutions as part of the Marketplace Activation process. There is no fee for access and no guaranteed referral volume.
The strongest Marketplace lenders do more than originate loans. They help strengthen the housing delivery system. They may:
Marketplace inclusion is based on whether the lender’s product or service meets the applicable standards and addresses a meaningful marketplace need.
We believe: Consumers should have meaningful choices. Partners should earn participation through value and service. Marketplace inclusion should be transparent and consistent. Programs should work together whenever possible. Communities should understand what the private marketplace can solve before creating new interventions. And…
Access to consumers should never simply go to the highest bidder.
Financial institutions interested in participating in a Club 720 Marketplace are invited to begin by completing the Lender Marketplace Capacity Assessment.
Tell us:
What do you offer?
Who can you serve?
What barriers are you seeing?
What can you bring to help solve them?
Club 720 will use that information, together with resident demand and community market intelligence, to help determine how your institution may fit within the local housing marketplace.
Bring your best solution. We will help connect it to the need.
Marketplace participation comes with responsibilities. Participating lenders are expected to help maintain a high-quality consumer experience. Expectations may include:
• Following applicable lending, fair housing, consumer protection, privacy, and Marketplace requirements.
A Marketplace Seat is maintained through active participation and service.
No. Club 720 does not sell leads and does not guarantee referral volume. Marketplace participation gives a qualified lender the opportunity to serve consumers whose housing goals may align with the lender’s products. Consumers maintain the right to:
• Select the financing provider they believe best meets their needs.
Our role is to improve access to information and create stronger connections between consumers and the housing marketplace.
Marketplace inclusion means that an institution or product has met the applicable participation standards. It does not mean that the community or Club 720 guarantees the institution, its services, or its suitability for every consumer. Participation should not be interpreted as an exclusive endorsement or recommendation. Consumers should evaluate available options and make the decision that is right for them.
More choice is not always better if it simply creates confusion. Club 720 works to organize the Marketplace around consumer needs and meaningful product differences. Where several lenders offer similar products, Club 720 may consider factors such as:
Marketplace inclusion is not permanent. Housing finance changes. Interest rates change. Programs change. Assistance becomes available or expires. Consumer needs change. Products may therefore be reviewed periodically to determine whether they continue to meet Marketplace standards and serve an identified need. A product may remain active, require additional review, become inactive, or be replaced when a stronger solution becomes available. This helps Club 720 remain a living marketplace rather than a static list of resources.
Lender participation does more than connect individual homebuyers with mortgage products. It helps communities understand their housing finance system. Through Marketplace Activation, communities can begin identifying:
This allows communities to make more informed housing decisions.
Instead of creating a new program simply because a need exists, communities can first ask:
Can the existing marketplace solve this? If the answer is yes, Club 720 helps connect residents to the solution. If the answer is no, the remaining gap becomes clearer.
